Baxter Europe

Baxter Europe
Rebranding Infusors

To rebrand and reinvigorate a market leading range of medical devices to help maintain a premium price position.

Baxter invented Infusors over 20 years ago and the simple technology provides a way to deliver medication (primarily for pain relief or for chemotherapy) over several hours or days from a mechanical device. Quadrant worked with Baxter to define the brands more precisely and create defined ranges, these were given clearer graphic recognition, and a structure for line development (eg Painfusor). Quadrant also more closely associated the Baxter brand with the product brand. The "O" in Infusor made it a Baxter trademark (all other competitors were Infusers). A campaign around the 20 years of Infusors and the O was developed to reinforce that Baxter was the 'Original and Still the Best'. A European direct mail and advertising campaign was developed with local incentives to encourage local use.

More from Baxter
IV Catalogue on a DVD
The Ultimate 40th Party
Labelling for Safety

a selection of our work

Baxter EMEA
IV Catalogue on a DVD
Print | Marketing

Johnson & Johnson
Awards programme
Print | Web | Marketing | Event

Research International Group
A Truly Global Conference
Print | Event

Creating an online resource to share creative material