GE

GE
Relaunch Oncura under the GE Brand

Challenge
To create a new look for the Brachytherapy brand owned by GE and incorporate it into the group identity.

Response
Quadrant was asked to create a new look for Oncura a well-established brand in the Brachytherapy market (mainly used to treat early stage prostate cancer through radioactive seeds). Quadrant had previously worked on developing and promoting the Brachytherapy as an alternative to surgery through a series of local language patient sites (myprostatecanceroptions) worldwide. A new catalogue, web pages and exhibition material were developed to retain the Oncura brand equity while fitting into the GE style. Quadrant also attended and amalgamated the final report on a global advisory board looking at expanding the applications of the technology.

a selection of our work

Baxter EMEA
IV Catalogue on a DVD
Print | Marketing

Johnson & Johnson
Awards programme
Print | Web | Marketing | Event

Research International Group
A Truly Global Conference
Print | Event

LivaNova
Creating an online resource to share creative material
Web