Hollister

Hollister
Letting patients & nurses videos launch the product

Challenge
To let patients and nurses explain the benefits of a new catheter.

Response
Hollister introduced a new pocket version of their catheter and it was decided that as the product was so well received by nurses and patients it would be good to spread that enthusiasm for the product. Quadrant suggested that a series of patient videos describing how the new product impacted their lives and nurse videos to sell the benefits to other nurses should be created. The resulting videos were widely used by the sales team to present to nurses and also for patient communication via social media and through associations.

More from Hollister
Creating a new approach to direct patient marketing
Launching a Quieter Ostomy Pouch
Nurse leadership programme

a selection of our work

Baxter EMEA
IV Catalogue on a DVD
Print | Marketing

Johnson & Johnson
Awards programme
Print | Web | Marketing | Event

Research International Group
A Truly Global Conference
Print | Event

LivaNova
Creating an online resource to share creative material
Web