Hollister

Hollister
Nurse leadership programme

Challenge
To brand and recruit key nurses to an ongoing one year educational programme.

Response
Hollister ostomy established an educational programme to equip specialist ostomy nurses with the management and leadership skills to complement their clinical expertise. The event ran over 3 modules during the year. Quadrant help to brand this prestigious course and to establish a promotional campaign that would recruit high calibre individuals. This included brochures, a dedicated minisite and creating a video featuring nurses from the pilot programme. We even changed the Hollister exhibition stand graphics overnight at a key nursing event to promote the programme. The event has now run for three years and attracts competition for places on the programme.

Click here to view the website

More from Hollister
Creating a new approach to direct patient marketing
Launching a Quieter Ostomy Pouch
Letting patients and nurses videos launch the product

a selection of our work

Baxter EMEA
IV Catalogue on a DVD
Print | Marketing

Johnson & Johnson
Awards programme
Print | Web | Marketing | Event

Research International Group
A Truly Global Conference
Print | Event

LivaNova
Creating an online resource to share creative material
Web