Nurse leadership programme

To brand and recruit key nurses to an ongoing one year educational programme.

Hollister ostomy established an educational programme to equip specialist ostomy nurses with the management and leadership skills to complement their clinical expertise. The event ran over 3 modules during the year. Quadrant help to brand this prestigious course and to establish a promotional campaign that would recruit high calibre individuals. This included brochures, a dedicated minisite and creating a video featuring nurses from the pilot programme. We even changed the Hollister exhibition stand graphics overnight at a key nursing event to promote the programme. The event has now run for three years and attracts competition for places on the programme.

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