Hollister

Hollister
Launching a Quieter Ostomy Pouch

Challenge
To launch a new ostomy pouch made with a much quieter material.

Response
Hollister have developed a revolutionary new pouch material called Quietwear. The UK was selected as the first global market to launch this new product. Quadrant developed a new more consumer focused "friendlier" style for the promotional material. In addition to literature and direct to patient sampling mailers, Quadrant also designed a range of innovative mailers targeted at stoma nurses including a mailer with a "Wispa" bar to launch the product and a mailer with a "whoopee cushion" on April Fool's Day. In addition Quadrant developed a consumer focussed minisite (www.quietwear.co.uk) and worked with a PR consultant to get mainstream media coverage, including radio interviews for a topic that is not considered "sexy". The brand continues to grow with new product introductions.

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